Difficulties in the development of auto parts
Published on:
2022-01-27
The single marketing is due to the limited regional segmentation of commercial vehicle parts enterprises, which determines that they can only maintain customer relationships through the point-to-point model.
Commercial vehicle parts enterprises are a highly segmented industry, most of which are emerging individual enterprises. For these small and medium-sized enterprises, the capital pressure of early investment has been great, and the profit after putting into production is not high, so it is relatively difficult for them to increase R&D investment. In addition, the price of auto parts and raw materials has been rising in a certain period of time, so enterprises need to pay a large part of funds for raw materials.
The single marketing is due to the limited regional segmentation of commercial vehicle parts enterprises, which determines that they can only maintain customer relationships through the point-to-point model. The problem of capital also determines that it is difficult for spare parts enterprises to invest heavily in technology research and development. The repeated construction across the country has made the spare parts enterprises fall into the mire of price competition, which has caused a serious waste of capital. A complete cake is divided into pieces, which makes it difficult to form large-scale production, so that their profitability will not go up, and it is difficult to make large investment in subsequent research and development.
However, despite many problems faced by commercial vehicle parts enterprises, most enterprises can still survive, and the key lies in the demand of vehicle manufacturers. After all, the enterprise produces spare parts with less technology. In terms of human cost and manufacturing cost, there is still less demand for mobile assets.
The problem of vehicle manufacturers' path selection is also an important reason for the difficulties faced by current spare parts enterprises. Most domestic commercial vehicle enterprises do all kinds of products regardless of model and type, which is not conducive to product segmentation, and thus is not conducive to the segmentation of auto parts enterprises, nor is it conducive for parts enterprises to concentrate on a certain segment of products. Most enterprises only attach importance to the current production, and do not attach importance to the protection of intellectual property rights. Some spare parts of commercial vehicles, even if they have technology and products, do not have patents, and they do not even know what patent protection is.
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Chongqing Guanlei Auto Parts Co., Ltd
Email: 674169002@qq.com
Address: 3-1, Unit 1, Building 5, No. 9, Gangning Road, Jiangbei District, Chongqing